NOW HIRING: Content & Demand Gen Copywriter (a.k.a. Word Wizard)

Company: Neo4j
Website: https://neo4j.com/
Headquarter: San Mateo, CA, United States

The Role:

Neo4j, Inc. is possibly the nerdiest place in the world to work. Not in a dungeons-and-dragons sense, but in the sense that we all exhibit the stereotypical traits of the oddball sitting in the back of class who didn’t pay any attention because he or she was too busy calculating the solution to cold fusion, mapping out how to build the next Google business empire, or – in your case – writing the next great American novel (or something of the sort).

As the Content & Demand Gen Copywriter (a title created to satisfy the suits and maximize search traffic; obviously any red-blooded copywriter would prefer Word Wizard – a gender-neutral term – if offered), your job is to use the power of words to take us from millions in revenue to billions in revenue. You and I both know that words are precisely powerful enough to achieve such a feat, so that’s why we need you, the Word Wizard. You’re our only hope.

You:

  • My scrying mirror isn’t perfect, but here’s what I see in the next Word Wizard to join Neo4j’s ranks:
  • You love words. They’re the first friends you call when you have good news or bad. They help you laugh; they help you cry; they help you talk to Muggles who don’t understand your advanced-level sorcery; most importantly, they convince other people to give you money (in perfectly legal and ethical ways, of course). You even love words in other languages: who’s to say English is the only cool kid on the block?
  • You tell and retell stories. You tell stories that inspire and that transform your audience. Not only at work, but to your family, friends, cat, dog, or hedgehog. You can’t stop really.
  • You’re a voracious reader. It doesn’t matter if it’s books, blogs or greeting cards, when it comes to reading, for you, the spice must flow. You ingest words because you know that you write what you eat.
  • You hate boring, bland, businessy, buzzword copy. If a committee wrote it, then you want to tear it up and feed it to the Whomping Willow. This doesn’t mean you don’t know how to write for a mature B2B business audience (because you definitely do), but you know how to do it right. In fact, it’s because you’re so good at convincing B2B readers to give you money (in the long run), that you loathe all those other wannabe web writers who just don’t get it.
  • You are the perfect Universal Translator, able to communicate to an enterprise audience with acuity but capable of dabbling in geekiness for our developer audience. And those are just two of the audiences you’re capable of talking to, not counting all the others.
  • You have laser vision – not the Superman kind, but the Word Wizard kind. When called upon to once-over a piece of copy, your eyes literally find and destroy grammatical and spelling errors like they’re orcs staining the pure, undefiled beaches of Valinor (which, by the way, is a power you can’t turn off, even when watching cat videos in the wee hours of the early morning, and you know this has nothing to do with work, but you need to let them know that they made a classical its/it’s mistake).
  • While your superiority with words sets you apart (obviously), you also know that working as a team makes you even more effective and way more cool looking (à la Avengers, anyone?). Even though the Euler diagram of your position overlaps with too many other teams to make it logistically impossible to post here (I asked, but they said no), I know you’ll fit right in because you naturally know how to jump in and make a positive contribution to any team you’re a part of. Wizards are like that.

Responsibilities:

  • If you’re the type of person looking at a content marketing position, then it’s easy to assume you already know what you’ll be doing (blogs, emails, case studies, white papers, ebooks, tweets, etc.). Here are some specifics to show you why being a Neo4j Word Wizard is different from the workaday, crank-out-content boredom of other content marketing positions:
  • You’re the Demand Generator of All the Demand™. Look, you and I both know that “demand gen” is one of those fugly-but-necessary terms in the B2B marketing space. So let’s focus less on the fugly and more on the necessary: PPC, SEM, ABM, emails, globally integrated campaigns, webinars, landing pages, webinar landing pages, subject lines, micro content, infographics, event copy, snackable-but-unfortunately-not-edible content; basically all the words. Everywhere the demand-gen light touches will be your kingdom/queendom.
  • You’re the Postmaster General of Neo4j. If it is emailed from @Neo4j.com – whether for customers, prospects, employees or partners – then you probably had a hand in writing or editing it. ‘Nuff said.
  • You’re the News Editor Extraordinaire. As counterintuitive as it may seem, the enterprise graph database space has a hot and hoppin’ news cycle (not even joking), and you’ll love it because that sort of energy is the source of your powers. You’ll make our press releases bleed with edits; you’ll make our analyst content shine; you’ll run our News section like a pro; and you’ll make sure it’s all shared to social with sizzle.
  • You’re a Member of the Small Council. (Emphasis on “Small,” because our content team is lean.) That means you can’t just be a writing drone taking orders, but an active member who pitches ideas, leads new projects, and works independently with contractors, freelancers and agencies. There’s a brilliant brain in that skull of yours. We want you to use it for the realm.
  • You’re a Social Media Sage. Look, even Salazar Slytherin knew how to use Facebook, and (clearly) there’s no intelligence test for using Twitter, but thinking strategically about social media is a rare find. While daily social postings are part of your job description, you’re also expected to think creatively and long-term about our social strategy and coordinate with the larger team who contribute to all of our social media channels.
  • You’re an SEO Sorcerer. A panda, a penguin and a hummingbird walk into a bar…and the bartender asks, “Is this some sort of algorithm update?” But really, you already knew that was the punchline, and you know a funnier one. At other organizations, SEO and content marketing are separate roles. At Neo4j, it’s One Role to Rule Them All, which means you’re in the thick of writing web copy, tightening up meta descriptions, building links and wooing RankBrain.
  • You’re an Adept at the Voice. No matter what channel you’re writing for, you’re a Mother/Father Superior at maintaining the Neo4j voice across all channels, platforms, mediums, times and states of consciousness (okay, maybe not that last one). One voice, everywhere, in perfect consistency.
  • You’re an Analytics Archmage. When you look into the palantir of web and social analytics, you’re not deceived by the Dark Lord’s schemes like other data-driven drones. Rather, you know how to measure what matters when it matters and when to ignore what doesn’t when it doesn’t.
  • You’re an Adaptable Nerd Apprentice. Words are your strength, and computer science…may or may not be. But, you’re a wizard and can learn on the fly (while also literally flying). Tech lingo and trade terms don’t scare you away – rather, you embrace the learning process and level up your nerd skills instead. Plus, there’s always stuff like graphics, HTML or other wizard skills you might need to learn, and you dive right in.

Qualifications:

Required:

  • Demonstrated English writing ability (Exceeds Expectations or higher)
  • Willingness to learn in all things
  • A collection of compelling, transformational stories included with your resume/cover letter
  • Creative thinking that puts Dumbledore to shame
  • University undergraduate degree in a Word Wizard related field (e.g., Writing, English, Journalism, Marketing, Communications, etc.) OR 4+ years of equivalent experience
  • 2 years of B2B copywriting experience
  • Open to travel to the annual GraphConnect conference

Preferred but not required:

  • Fluency in French or German (+5 to Hireability)
  • Fluency in Mandarin Chinese, Spanish or Portuguese (+2 to Hireability)
  • Fluency in any other non-English language (+1 to Hireability, because bilingualism makes you a better writer)
  • Past work in the tech industry (+2 to Hireability)
  • Past work in the database sector (+4 to Hireability)
  • Experience with Adobe InDesign and/or Photoshop (+2 to Hireability)
  • Experience in a social media-related role (+2 to Hireability)
  • Experience in an SEO-related role (+1 to Hireability)

Location:

  • The Word Wizard supports a global marketing team, so remote applications are welcome and encouraged.
  • Given the global nature of the team, reasonable flexibility with time zones for semi-regular meetings is a requirement of the position.
  • Proximity to one of our U.S. (San Mateo, Boston), European (London, Munich, Malmö) or Asian (Yangon) offices is a plus, but not at all required.

To apply:

  • Submit a cover letter + CV/résumé that breaks through the boredom of bland applications like the Mother of Dragons riding atop her fire-breathing steed with a Dothraki horde galloping behind her at full tilt thirsty for fire and blood (or something like that).
  • Also include a portfolio of writing samples, preferably also khaleesi-esque.

CLICK HERE TO APPLY

Source: Write Jobs, Neo4j